The Instapocalypse and #TooHotForIG

Blog Post Dec 25, 2020

As you may be aware, on December 20, Instagram updated their terms of service, launching a new frontal assault on NSFW posts (including censored and implied content). Instagram has always been hostile to NSFW content and (especially) to sex workers, but the updated TOS takes that hostility to new extremes.

A lot of people have invested a lot of time growing an Instagram following, and for many of them, Instagram has been their main tool for finding customers for their OnlyFans, Patreon, ManyVids, or other similar sites. With the COVID-19 lockdowns making in-person modeling risky, a lot of models, photographers, and other content creators have turned to these sites to make up lost income. Losing an Instagram account, for many, means losing the income they need to live, and even for those who don't lose their account, the new rules make it risky to link to those sites.

In the days leading up to the Instapocalypse, as people were understandably worried about what was going to happen, there was a movement spearheaded by the model Kristy Jessica to establish a beachhead on Twitter in case the worst happened on Instagram. She created the tag #TooHot4IG to help NSFW content creators seeking refuge from Instagram.

The basic idea is that you create a Twitter account for your NSFW work (if you don't have one already), then tweet uncensored content that you can't post on Instagram, using the #TooHot4IG hashtag. Periodically, you find, like, and retweet other peoples' TooHot4IG tweets to help them find new followers, as others will do to help you get more.

Fortunately, the so-called "Instapocalypse" has come and gone, and most NSFW accounts seem to have survived the purge.

Most, however, is not all. Many people — mostly women with linked OnlyFans accounts and at least one prior warning — were not so lucky.  

If you find yourself needing to replace your Instagram following, #TooHot4IG continues over on Twitter and can help jumpstart your new account. Even if you survived the Instapocalypse unscathed, consider joining in the fun. Twitter is (at least for now) much less hostile and doesn't require censorship. And, really, it's only a matter of time before the next Instapocalypse.


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